A Comparative Analysis on the Strategy of Impression Management and Public Diplomacy of Two Indonesian Presidents at APEC CEO Summit
This research aims to analyze speeches of the former Indonesian President SusiloBambang Yudhoyono (SBY) and JOOVA CREAM the current Indonesia President Joko Widodo(Jokowi) at the APEC CEO Summit.Jokowi gave his speech in Beijing, China in2014, while SBY delivered his speech in Bali in 2013.Both speeches have constructively examined as image managem